TASK 2 RESULTS

Due to personal reasons, Kemoue has decided to drop out of the competition. This means the race to the finale is now a head-to-head battle against Sasha and Gabriel. The aspect of "TOP PHOTO" has also been scrapped, and the results are now posted in alphabetical order.


This week, we challenged our contestants to create an eye-catching advertisement, which enticed potential buyers. We were looking for an ad that caught our attention and really sold the product. Without further ado, let's see what the judges thought...


Gabriel

Jailer: WOW! I just have to say, massive credit for effort here! You really went above and beyond with the content of your ad (props to you for doing a real face!) I love the overall colour scheme, and your technique has improved dramatically since Cycle 1. One small issue I have, is your shading layers - they look quite choppy, and if you could just work on making them smoother (you can do this by making more frequent anchor points when using free select, or using the paths tool instead). It's also really vital that you spell check your text, as "tast" should have an e (taste), but I will give you the benefit of the doubt considering English isn't your first language - although, you can avoid this in future by getting someone to double check the text/spelling on your work. Overall, you did a really great job with the text, Pastels Ice Cream looks delicious!

Nimka: I love this! It's so summery and it makes me want ice cream, which I'm sure is the goal. Like Jailer, said kudos to you for using a real face, but I agree that the layers should be softer so it looks like a smoother skin, and maybe more defining layers in the hair but I love this because it's so fun and pops out.


Sasha

Jailer: You really went above and beyond with this, and I love it! The fact that you did 3 graphics, tied into one ad, is really impressive. I love the colour pop of yellow, although I think you could have edged this out a little by contrasting the yellow with black instead of white, that would have made the colours pop even more. The shading technique is lovely, I can tell you worked hard on that. Your slogan is definitely very enticing, and I love that you took a little inspiration from current pop culture (I assume this was inspired by Beyoncé's new album?), it's always great to stay current with your work - and extra points for primarily featuring models of colour, something a lot of graphic designers fail to do. My only concern with your work, is that you seem to be in a place where you feel very comfortable, and I would love for you to step out of your comfort zone and push yourself. You did a great job this week, you should be proud!

Nimka: LEMONADE! I really want to try your lemonade, Sasha. This ad is so you, I love the injection of pop culture and love how the yellow stands out on the BW backgrounds, and go you for using dolls of colour. I love that this is such an ode to Beyonce and yourself which celebrates women in a fun way. The play on words is really great too and the poses are so powerful. You're doing so well! I would love to see you take it one step further and can't wait to see what you bring us next.



Now, just two remain and the crown is anyones for the taking! I have a lot of faith in our remaining competitors, and I am incredibly excited to see what they will continue to deliver. Task 3 will be posted soon.

Jailer


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COMPETITION ALTERATION

I never expected I would be writing a post such as this, but due to disappointing circumstances, the format of this competition is about to change. Five of the eight competitors have sadly dropped out of the competition, meaning we only have three designers left. Continuing the competition in it's originally planned format would mean it would be over in 2 weeks, practically washing all of the incredibly task ideas I had down the drain and robbing those who are left of the true opportunity of competing.

I do not want this competition to end so soon, as I believe all three of the remaining competitors show incredible potential and would benefit massively from the learning experience TGP offers.

So here's what's going to happen;

I've decided to scrap the elimination process altogether. What this means is, the remaining competitors will all participate in another 5 tasks, will be judged after each one, and scored in secret. "TOP PHOTO" will remain, but there will be no other scoring or ranking of results. This gives our three remaining designers the chance to still showcase their talent, and not have their experience cut short due to dropouts. The winner will NOT be determined by any previous scoring, or by the amount of "TOP PHOTO's" they receive, but rather based on the growth they have shown throughout the competition and the ability they have shown to be a great designer.

After the five tasks, there will be a grand finale held on our Facebook page, where we will be hosting a red carpet event, as well as announcing the winner. This event will be held on Thursday July 7th, and everyone is invited! As mentioned, there will be a red carpet event, which means you can create a look and send it in to be featured on the carpet. Please send your looks to Lisa Young or Nimka Dahlgreen on Facebook, you have until Wednesday July 6th to submit your look.

If any competitors have any questions about the change, please feel free to message me (Lisa Young) on Facebook (link above)

Thank you, and here's to change!


Jailer x

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TASK 2

I first and foremost would like to apologise for how long it's taken for me to post this next task. I've been dealing with some personal issues and also have been incredibly sick over the past week. Fear not, though! All is resolved and I am excited to continue with the competition.

For this week's task, we will be testing your ability to serve some face. You must create and ad campaign, advertising any product of your choice; this can be anything from makeup, shampoo, Diet Coke, cigarettes, anything! We just want you to SELL us this product - make us want to buy it. Your graphic must contain a beauty shot (from the bust up) of at least one model of your choice (Stardoll or real life, you may use multiple models if you wish), the product you are advertising, and a catchy slogan or other body of text to further tempt potential customers. Your product must be the centre of your graphic, and everything else should seamlessly revolve around it.

If you are unsure on how to format your ad, or need some inspiration, try looking at ads published by other companies. There are hundreds, if not thousands, of amazing ads that entice new and existing consumers every day.

Remember, in advertising, shock value and intuitive is what makes an ad stand out - the more controversial, the better! Make your entry the one that catches the judges eye.

The deadline for this task is Wednesday the 25th of May 2016. You will have until then to send in your work. Remember to check the SUBMISSION page for information on how to submit and protect your work.

Good luck!
Jailer


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TASK 1 RESULTS

Unfortunately, Frida, Luiza and Lina have withdrawn from the competition. 

For this cycle, one contestant will be eliminated every other task. This means contestants that place low will get a chance to redeem themselves. Each contestant will also be scored on a points system, which is as follows;

TOP PHOTO: 5pts
RUNNER UP: 3pts
SAFE: 2pts
LOW: 1pts
ELIMINATED: 0pts

Between each task will be a "redemption round" where contestants who scored low have a chance to bounce back and earn enough points to stay safe; the contestant with the least amount of points after each redemption round will be eliminated.

It's such a pleasure to be back here, giving another group of amazing designers this opportunity! For this weeks task, we challenged out contestants to create two strikingly unique .png outfits, showing off their creative flair. Without further ado, let us commence with the judges critiques...



TOP PHOTO: Gabriel

Jailer: Amazing effort here from you, Gabriel! Both outfits feel really current and something I'm sure a lot of people would die to wear. I love that you worked with various different patterns/prints, as well as a variety of materials and cuts. The koi fish print on the first dress is really well done, but I would be careful when using prints, as they can often look a little flat if in a larger, empty space. Also, when adding fine details to your outfits, you must ensure that each small detail is refined and finished - often times, a keen eye will pick up on sloppy detailing, and it will lessen the appeal of your finished work. I do think you would benefit from using a stronger highlight, too. A wonderful job, well done!

Nimka: This is so super cool and super street style! Something I would expect to see from the lovely jujubean. It has a tough structure and an attitude to it which I respect. Love that you used Disney too but wish you would have done Disney on the pink dress instead of fishes!